In the online world, ‘Time is money’. According to expert reports, even a delay of one second in the loading time of the website may lead to conversion loss, an increase in bounce rate and drop in customer satisfaction.
A few years back, people had the patience to sit through the loading time and see what you had to offer. Now, when internet technology has made the much-needed shift from 2G to 4G, people hardly have any time to sit through the buffering zone. If you wish to run a successful store or a blog, you need to identify and fix the website speed problems to improve the page speed. If you are struggling with the conversion rates in spite of having a beautiful design, here are certain things you need to fix to improve the sales rate of your page.
Shift Your Site to a Better Web Hosting
When you are new to the online marketing world, you tend to choose a web hosting, which is often cheap and easy to use. The main problem in eCommerce website development services occurs after hosting your site on that particular platform. You are prone to experience downtime for your page, slow loading speed and improper display of the images on the site. Instead of marketing the page with the same hosting, you must switch to a different hosting to attract more visitors and retain them with the improved speed.
Combine and Minify Files
Increase the Website Speed
This simple step, on its own, will boost the performance of your website. In order to achieve this, you may install a few authentic plugins that can help you improve the page speed. Installing and activating the right set of plugins will enable browser caching, which lets you store a cached version of the site in a visitor’s browser. Ensure that you work on the frontend as well as backend aspects of the site rather than focusing on the design aspect alone. Hence, when a user returns to the site, it will load faster. Evaluate the speed on a regular basis so that you can offer a positive user experience.
Reduce the Image Size
The images play a major role in increasing or decreasing the website speed. Often, when you upload high-quality images on your site with considerably large file size, you tend to ignore the aftermath of this action, which ultimately causes the slowdown of page load time. We all know that in order to run a successful eCommerce store, images are very much required. So, removing them altogether is not a solution. Reducing or compressing their size will have a big impact on how much time the page takes to load. Also, make sure that the quality of the website doesn’t degrade.
A Lot of Redirects
Count the number of times you happen to direct a visitor from one page to the other since you are calling for an HTTP request-response cycle. Limit the number of redirects until it is very important. Also, keep checking the link source that directs to your website and has no connection with your content or website. They can actually overload the server and result in the slow speed of the website.
If you have included a lot of share buttons and tracking codes, that again is a hindrance to the loading speed. Work with the best digital marketing company in Delhi to make the necessary changes. With the assistance of these professionals, decide which tracking codes and buttons you should retain and which ones you should get rid of. You can position these at the bottom of the website so that you can keep the loading speed optimum.
Now that you know the problems that may lead to the slow loading speed of your website, you must analyze the website thoroughly and also check the installed plugins, which might be one of the major factors in reducing the page speed. Keeping in mind the above basic problems, you should go ahead and test your website speed to see if there is any difference. Spend some time to check your site’s speed test outcomes and find out the problems that have a huge impact on the page load times. These high-impact aspects should be your focal point. Take the necessary measures to correct these.